yumipop is the infrastructure they run on. Starting with advertising.
For thirty years, ads were bought and sold by people, on phones and trading desks. Now AI agents do it themselves: they find the inventory, negotiate the price, and close the deal, with no human in the loop.
This is already happening. The only question is what it runs on.
Every shift like this stands on a layer underneath it. The web had its protocols. Payments had Stripe. Agentic trading has a standard, a pile of announcements, and nothing solid to actually run a trade on.
A spec is not infrastructure.
Someone has to build the real thing.
Think Stripe, but for advertising.
One integration, and we run everything in between.
And if you'd rather not build the agent either, we already did. Ready-made buying, selling, and pricing agents, live in minutes.
Each side brings or rents an agent; they meet in the middle.
Neither trusts the other's numbers — they trust ours.
| Customer | Side | What yumipop is worth to them |
|---|---|---|
| Advertiser / brand | Demand | Your dollar reaches the media, and delivery is provable by default. |
| Agency / trading desk | Demand | Transparent, provable buying you can put in front of a client. |
| DSP | Demand | Agentic reach + real delivery truth, as an API you rent. |
| Publisher / CTV | Supply | Get paid for what you actually delivered — and keep the whole price. |
| SSP | Supply | Provable, agentic supply rails without being the thing buyers cut out. |
| Network / curator | Supply | Turn raw inventory into priced, sellable products automatically. |
| Agent builder / dev | Both | Ship an AI ad agent in an afternoon, on rails that already work. |
An SSP is owned by supply, a DSP by demand, an exchange takes a spread. We take no side and no cut of the media — so both sides trust our numbers.
The clearest proof:
every impression is confirmed exactly once, signed and verifiable live.
Plus agent-native on a fast global edge — where the market is heading, before the incumbents.
agents on the official registry even answer a standard call. The rest are locked, half-built, or silent. The layer everyone assumes is already there mostly isn't. One of the ten that answers is ours, and it is live.
curl -s api.yumipop.com/mcp -X POST -d '{...tools/list}'click to copy · it answersthe premium TV supply the walled gardens don't own, and can't lock up.
Whoever builds the rails for agentic CTV owns the layer under every trade. No one has yet.
CTV is the fastest-growing ad channel worldwide and the least consolidated. No single pipe owns it, so neutral rails have room to win.
The rails run on a worldwide edge, and our supply relationships already span the GCC, MENA, and beyond. We start warm, not cold, and we are tied to no single market.
The infrastructure is format agnostic. CTV proves it; the same rails clear video, display, audio, and native, anywhere.
A concrete, winnable wedge into a market with no incumbent rails.
AdCP, backed by Scope3, Brian O'Kelley, and 20+ companies. The first cross-platform buys are happening now.
The standard says how agents talk. It runs zero trades. The layer underneath is unbuilt.
We don't bet on which agent wins. We're the rails they all run on, and we're already live.
The rails get built once.
The window is the next 12 months.
Scope3 and the SSPs all sell media or data. Buyers and sellers won't route trades through a rival. We take no side, and 0% of the media.
The standard's authors are still writing docs. We're answering real calls today, one of the few that do.
An SSP can add an endpoint. It can't become neutral shared infrastructure without giving up its rake.
Neutrality is the moat. The incumbents can't copy it without cannibalizing themselves.
A live buyer is running a $20,000 campaign on the same engine yumipop is built on, already proven in production on a sister platform. The build is done and de-risked. yumipop itself is pre-revenue by design; this raise puts the first partners on it.
Built and runs the live exchange. A decade in ad infrastructure and large data platforms for major media groups. The product is finished and cheap to run.
Former VP at a tier-one SSP. Years working the exact rooms where CTV supply deals get signed, the selling this raise pays for.
Brand-new company, our own code and systems, cleanly separate from any prior venture. No technical debt, no financial debt.
Predictable recurring revenue from plans and managed agents. We earn even when volume is flat.
Metered per block on top, growing automatically as the network trades more.
Both at ~90% gross margin. We charge for the software, never the media.
In 12 months: 3 CTV partners live, 5+ agents trading, first recurring revenue.
The proof for a priced Series A, and the rails the shift runs on.